Words matter
Content is king. At least that seems to be the prevalent opinion in the world of marketing these days. As a content manager working on...
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Egg on my face
This morning started like most – after feeding the dogs, I began the task of feeding myself. My go-to of late usually consists of a fried...
magic bullet?
there is no such thing. you can’t take a pill and wake up the next morning skinny. you can’t download an app and you’re suddenly in...
Finding Emo
It’s not uncommon to find yourself at a crossroad in your career path. Sometimes, you’re trodding along and that path may veer on its...
shadowy subjects
It was just last week that a certain rodent allegedly popped its head up to predict the weather. According to the “experts” they’re...
Hello?
As 2015 gets up to running speed, these are a few of the questions that have been bouncing around my head for the past few weeks. I spent...
Baby, it’s cold outside
This is my first holiday season as an “entrepreneur” (read: salesperson, i.e. “independent contractor”), which means this is the first...
the curse of the blinking cursor
Despite utilizing mind melding techniques, the blinking cursor on this page doesn’t do anything but keep the beat of some imaginary...
on deaf ears
T minus 8 days and counting before the onslaught of political ads finally cease and desist. Personally, I wish they didn’t exist at all....
Rising Tides
Having spent a few months now on the “other side of the fence” (at least from an agency POV), I am experiencing some of the same...
location vs. vocation
We all know that for years it has not been a favorable job market. For every open position, there are usually hundreds – if not thousands...
rant control
In the past couple of days, there has been lots of talk about certain people ranting in the heat of the moment. While I am in no way in...
snowy days and thursdays
Karen Carpenter was singing Christmas songs to me the other night at dinner. Despite only being the 2nd day in December, the holiday...
out of thin air
There are times that I’m proud to be part of the advertising industry. Especially when I see out-of-the-box thinking that actually does...
the devil is in the details….or is it?
Part of the challenge of being a creative writer is the overwhelming urge to share, and share everything. But sometimes you gotta show...
reinvention is just so…hard
Ask any ad agency and you’ll find that creating their own website is so much harder than building ones for their clients. Sure, part of...
when all else fails…jump!
Am I where I imagined I would be at this age? Did I ever really give much thought to that question in the first place? What is becoming...
getting tough
Sometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar...
we have heart, too
This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….
show & tell part 2
Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.