JerryJan 11, 20162 minWords matterContent is king. At least that seems to be the prevalent opinion in the world of marketing these days. As a content manager working on...
JerryJan 7, 20162 minEgg on my faceThis morning started like most – after feeding the dogs, I began the task of feeding myself. My go-to of late usually consists of a fried...
JerryJul 24, 20151 minmagic bullet?there is no such thing. you can’t take a pill and wake up the next morning skinny. you can’t download an app and you’re suddenly in...
JerryApr 13, 20152 minFinding EmoIt’s not uncommon to find yourself at a crossroad in your career path. Sometimes, you’re trodding along and that path may veer on its...
JerryFeb 10, 20151 minshadowy subjectsIt was just last week that a certain rodent allegedly popped its head up to predict the weather. According to the “experts” they’re...
JerryJan 2, 20151 minHello?As 2015 gets up to running speed, these are a few of the questions that have been bouncing around my head for the past few weeks. I spent...
JerryDec 17, 20141 minBaby, it’s cold outsideThis is my first holiday season as an “entrepreneur” (read: salesperson, i.e. “independent contractor”), which means this is the first...
JerryDec 3, 20141 minthe curse of the blinking cursorDespite utilizing mind melding techniques, the blinking cursor on this page doesn’t do anything but keep the beat of some imaginary...
JerryOct 27, 20141 minon deaf earsT minus 8 days and counting before the onslaught of political ads finally cease and desist. Personally, I wish they didn’t exist at all....
JerryJun 18, 20142 minRising TidesHaving spent a few months now on the “other side of the fence” (at least from an agency POV), I am experiencing some of the same...
JerryMay 26, 20143 minlocation vs. vocationWe all know that for years it has not been a favorable job market. For every open position, there are usually hundreds – if not thousands...
JerryJan 21, 20142 minrant controlIn the past couple of days, there has been lots of talk about certain people ranting in the heat of the moment. While I am in no way in...
JerryDec 5, 20132 minsnowy days and thursdaysKaren Carpenter was singing Christmas songs to me the other night at dinner. Despite only being the 2nd day in December, the holiday...
JerryAug 8, 20131 minout of thin airThere are times that I’m proud to be part of the advertising industry. Especially when I see out-of-the-box thinking that actually does...
JerryJul 30, 20131 minthe devil is in the details….or is it?Part of the challenge of being a creative writer is the overwhelming urge to share, and share everything. But sometimes you gotta show...
JerryJul 22, 20132 minreinvention is just so…hardAsk any ad agency and you’ll find that creating their own website is so much harder than building ones for their clients. Sure, part of...
JerryJan 8, 20132 minwhen all else fails…jump!Am I where I imagined I would be at this age? Did I ever really give much thought to that question in the first place? What is becoming...
JerryJul 6, 20121 mingetting toughSometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar...
JerryApr 27, 20121 minwe have heart, tooThis has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….
JerryApr 23, 20121 minshow & tell part 2Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.
