signs, signs, everywhere a sign

It’s almost election time here in the ABQ. And we all know what that means…. They’re all over town, on practically every corner where they’re allowed. And it makes me wonder…..do these colorful rectangles of cardboard really work? I know it’s an inexpensive way to get your name seen by the masses. But does it really say anything? I mean, I’ve seen at least 8 or 9 different names of people running for sheriff. But just because I see their name on a sign, does that mean I shoul

social awareness? or social suicide?

Name just about any large company these days, and chances are you’ll be able to find them on Facebook. Or tweeting their chubby lil fingers off. Sure, this prevailing trend to add social media to your marketing plan has been building for some time. But, is it really doing any good? Or is it really doing more potential harm? I, personally, don’t connect with too many companies/brands on Facebook. There are a few like Peet’s Coffee and Moonstone Cellars that I “friended” but do

a’far

Things are starting to heat up here in the High Desert. And with this warm up — and dryer conditions — comes greater risk of wildfires. Having moved from SoCal where fires have done significant damage, I tend to notice when the sign at the Petroglyph National Monument says “severe fire warning” in bright red. I remember when this campaign broke almost 2 years ago. I was working for the agency who produced ’em. While clever in execution, I never “got” the line. And apparently

to resume the résumé

I’ve always been a big proponent of “letting my work do the talking.” It’s not the easiest thing for me to brag about the who/what/how/where of the last big chunk of my professional life. That’s when I feel it’s best to send people to my portfolio site and let them see what I’ve done rather than tell them. With this thought in mind, I’ve spent the past week or so revamping my site (whether that motivation came from boredom or a real need is TBD….but I’m pleased with how it lo

i guess advertising really does suck

As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a state electric company. One of the messages we wanted to get out was about “energy vampires” (aka phantom energy). We even did a radio spot, with accompanying print ad and billboard, that helped get the word out about all they wasted energy people are paying for just by leaving things plugged in when not in use. It’s only once these started hi

seeing the fruits of my labor

We recently relocated from Surf City USA to the Land of Enchantment. This move was for a few reasons, mainly lowering our cost-of-living and the potential of full-time employment. Here’s the main “brand” TV spot I contributed to back in the summer. It’s great to begin the process of settling into a new area, and to be surrounded by such amazing beauty. The fact that I get to continue working with such a talented team — and seeing the results all across town — is just icing on

barking up the, uh, wrong….tree?

I have two adorable, intelligent, feisty little girls who I’m lucky to share my life with. Not only do they provide unconditional love, they are also a great source of laughter. And blog topics. Our neighborhood has a fair number of new “critters” that have moved in. I’m sure it’s a combination of food supply, and having their previous residence submerged as a result of the new inlet to the wetlands. We’ve seen possums, shunks, coyotes, rats, and squirrels (to quote Carrie fr

I’m happiest just being a fish

Sure, I’ve had the pleasure of working on not just national, but international brands. I’ve had work recognized not just for creative excellence, but also for effective communication and measurable results. But nothing has sent me giggling like a school girl than seeing outdoor boards I worked on this summer lining the streets and highways of Albuquerque. And the back-to-back print ads that appear in the “Best of” issue of Albuquerque magazine. I only wish I had seen one of t

Loyalty vs Survival

In today’s job market, which is stronger? The need to remain loyal? Or the instinctual desire just to survive? Based on recent polling numbers, I’d say the pendulum is swinging toward survival when only 45% of those currently employed can express any type of job satisfaction. And seriously, when the second best reason those polled state as a “good thing” about their current position is the commute, there’s something very wrong. When I explore my feelings on this subject, it’s

redundancy

I love the English languange. And in this particular case, I’m talking about the Queen’s English. Recently, during a lull in freelance projects (Why is it that projects all come in at once, and then, like the ocean’s waves, all go out to sea at the same time?) I sat down and watched the movie, Kinky Boots. It’s the story of an old world shoe factory that has to come to terms with a changing marketplace. And like so many companies, trying to create a niche wherever they can fi

colorful language

“Almost all words do have color, and nothing is more pleasant than to utter a pink word and see someone’s eyes light up and know it is a pink word for him or her, too.” (Gladys Taber) Back in my post grads day at the Ad School in Atlanta, I had a copywriting mentor (the actual head of the writing department at the school) who did a lot to challenge my writing style. My first few quarters there were all about settling in and embracing the process. But, as she reminded me on a

And I thought it was just writer’s block

Tom Gauld | http://www.tomgauld.com/index.php As shared by an art director friend…. Granted, my “bees” are usually my sister Cairn Terriers, who love to distract me with adorable looks, requests to play ball, or advance warnings of impending intruders. Or, is it that the mailman is here? Or their “boyfriend” the Scottie has dropped by for an afternoon visit? Or, for Cody, that another ice cube has dropped into the tray? Ah, the joys of being an independent contractor working

giving thanks

What has been an eye-opening issue has been my relationship with the umpteen different temp agencies I’ve registered with over the past few years. Sure, I get calls occasionally from them about my availability and/or interest in temp gigs. But why is it that their pay scale is less than half of what I’ve been able to bill on my own? I understand they have to make money, too. But why is it an agency will pay me my asking rate, but not get even close to that number when it come