• Jerry

the difference between marketing in US and other markets

There’s no question that, when it comes to advertising, the US market is much more…prudish.

Take a look at this M&M’s campaign Down Under…..


The sly innuendos. The fact that we’re watching “nude” M&M candies interact, including mixed company. (You never know what to expect when you mix crispy, peanut and plain. Whoa!)

But no matter how great the animation, as a writer, it gets very distracting to see typos.

Or maybe I just need to “confont” my own demons…..stripping away at my shell and face that even I’ve made typographical errors when writing copy. It is easy to “read” into what has been written and overlook very obvious errors.

Live and learn….

#creativewriter #adwriting #jerrywrites #creativeinspiration #creativewriting #JerryMatthewsCopywriter #webwriting #jerrymatthews #advertisingwriter #copywriting

Recent Posts

See All

Words matter

Content is king. At least that seems to be the prevalent opinion in the world of marketing these days. As a content manager working on websites across the country, I’m torn by the need to let clicks d

magic bullet?

there is no such thing. you can’t take a pill and wake up the next morning skinny. you can’t download an app and you’re suddenly in shape. then why do so many of the small business owners i’m dealing

© 2019 Get Creative Genius