• Jerry

“once you label me, you negate me.”

a lovely lil quote from soren kierkegaard, and something that i’m still encountering during my job searches of late.

stopped in traffic in big sur


from 2002-2007, i worked on an auto account. i wrote brochures, web sites, point-of-purchase, plus a few more odds and ends. i got some great experience, some award-winning samples, and several promotions during the time i spent driving the creative.

but after 5 years, i felt like it was time to move on. see, people (read: other creatives and recruiters) were starting to see nothing but tire treads in my work and experience. i was becoming “a car guy.” not that there is anything wrong with that. it’s just that, the subject was overpowering the creative genius. (or perhaps just the creative behind the wheel.)

now, nearly 2 years later, i’m getting some interest because of the automotive experience, but alot more “no thanks” because of it. sure, i’ve been shuffling my portfolio around to try to soften the auto samples in it. but try working in that field for 5 straight years and not have your book feel a little road weary.

i guess what it comes down to, is i’m hoping that my future employers (or creative partners) can

my freelance clients so far have been in education, healthcare, pharma, mortgage, computer hardware, and nonprofit. all of this work is reflected in my portfolio, along with the automotive.

#advertisingwriter #copywriting #creativewriter

Recent Posts

See All

Words matter

Content is king. At least that seems to be the prevalent opinion in the world of marketing these days. As a content manager working on websites across the country, I’m torn by the need to let clicks d

magic bullet?

there is no such thing. you can’t take a pill and wake up the next morning skinny. you can’t download an app and you’re suddenly in shape. then why do so many of the small business owners i’m dealing

© 2019 Get Creative Genius