Finding Your Unique Voice
A recent article by Forbes shared its thoughts on the 2019 trends in content marketing. One of these was the need for authenticity. Does your business have a truly authentic voice? If not, I might be able to help with that. I've spent more than two decades helping to create the appropriate voice for brands global and local.
"At the end of the day, what clients really want is to understand your business. The 2018 Global Consumer Insights Survey by PwC revealed the importance of consumer trust in a brand during the decision making process. Cohn & Wolfe's 2017 Authentic Brand Study confirmed not only that consumers evaluate authenticity when deciding whether to trust a brand with their business, but also that 91% of them are willing to reward a brand for authenticity.
Every interaction you have, whether it's online or in person, should contribute to your overall brand -- a brand that is uniquely yours and is clear about what you offer and how you stand out from your peers. The undertone of honesty and authenticity can attract the types of clients with whom you'll actually want to work and can make your content marketing initiatives far more successful."
I've managed to pull off being a bit of a writing chameleon and digging deep to find that authentic voice for a brand. It takes listening. Watching. Talking. Engaging with both the business and its audience. It's not about parroting what other successful brands (or competitors) are saying. It truly is about authenticity and finding that unique voice.