JerryJul 6, 20121 mingetting toughSometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar trac...
JerryApr 27, 20121 minwe have heart, tooThis has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….
JerryApr 23, 20121 minshow & tell part 2Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.
JerryApr 23, 20121 minshow & tellThere are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working o...
JerryDec 28, 20111 minpower playSure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I cou...
JerryDec 27, 20111 mindual personalitiesAfter spending umpteen years working solely as an ad writer, I find myself in an evolving market where it’s not as easy to define oneself...
JerrySep 4, 20111 minflights of inspirationComing back from Phoenix this week, I had the pleasure (read: luck) of meeting an actual published author, Judith Avila. She happened to ...
JerryMar 25, 20112 minsomewhere, lady bird is applaudingIt was only a matter of time I suppose, for seemingly spontaneous crowdsourcing to begin doing something with more of a social conscious....
JerryOct 11, 20101 minthe difference between marketing in US and other marketsThere’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down Under...
JerrySep 3, 20103 minThe difference between building traffic, and building trust.These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome....
JerryJun 29, 20102 minlosing my freedom. finding myself.yesterday was my first day back to FT work. it feels odd — but also great — to be getting back into a regular routine and regular payche...
JerryJun 25, 20103 minkiss my unemployed assI should know better than to watch the Rachel Maddow show. (Actually, I love her, and her show. She is one of the brightest — and most in...
JerryJun 22, 20102 minputting myself back out thereMy life is about to no longer be my own. It’s nothing morose or overly dramatic, but really about the fact that next week I go back to fu...
JerryJun 18, 20102 mintechnology is an energy suckAnd by suck, I mean both in actual kilowatts, and in time. I know, technology is supposed to help you save time. It’s also supposed to he...
JerryJun 15, 20102 minearly morning buzz6:10am. Yet another morning where I’m awake way too early. Only this time it wasn’t biological. Well, for me. Of course, at this point, ...
JerryJun 14, 20102 minwhen the brain goes drip, drip, dripMost nights, it’s tough to get my brain to shut off. I think I’m missing a pause button. It usually just keeps jumping from topic to topi...
JerryJun 12, 20102 minthe light of dayMy body is obviously trying to tell me something. That’s the only reason I can see that I keep waking up between 5:05 and 5:20 a.m. pract...
JerryJun 11, 20103 minwhen patience and perseverance pay offOr: Today’s post is brought to you by the letter “P.” For the last 12 months or so, I’ve been cultivating a relationship with a small reg...
JerryJun 8, 20102 minwe interrupt our normally scheduled program….OK, so it’s election day in parts of the country. And, even though this blog is intended to talk about my life in and around advertising,...
JerryMay 21, 20102 minwhen mixing potentially gets messyOne of the “joys” of breaking into a new market is getting your name out there. There’s the slow, plodding cold-calling-one-person-at-a-t...
