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getting tough

Sometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar...

we have heart, too

This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….

show & tell part 2

Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.

show & tell

There are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working...

power play

Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I...

dual personalities

After spending umpteen years working solely as an ad writer, I find myself in an evolving market where it’s not as easy to define oneself...

flights of inspiration

Coming back from Phoenix this week, I had the pleasure (read: luck) of meeting an actual published author, Judith Avila. She happened to...

somewhere, lady bird is applauding

It was only a matter of time I suppose, for seemingly spontaneous crowdsourcing to begin doing something with more of a social conscious....

losing my freedom. finding myself.

yesterday was my first day back to FT work. it feels odd — but also great — to be getting back into a regular routine and regular...

kiss my unemployed ass

I should know better than to watch the Rachel Maddow show. (Actually, I love her, and her show. She is one of the brightest — and most...

putting myself back out there

My life is about to no longer be my own. It’s nothing morose or overly dramatic, but really about the fact that next week I go back to...

technology is an energy suck

And by suck, I mean both in actual kilowatts, and in time. I know, technology is supposed to help you save time. It’s also supposed to...

early morning buzz

6:10am. Yet another morning where I’m awake way too early. Only this time it wasn’t biological. Well, for me. Of course, at this point,...

when the brain goes drip, drip, drip

Most nights, it’s tough to get my brain to shut off. I think I’m missing a pause button. It usually just keeps jumping from topic to...

the light of day

My body is obviously trying to tell me something. That’s the only reason I can see that I keep waking up between 5:05 and 5:20 a.m....

when patience and perseverance pay off

Or: Today’s post is brought to you by the letter “P.” For the last 12 months or so, I’ve been cultivating a relationship with a small...

when mixing potentially gets messy

One of the “joys” of breaking into a new market is getting your name out there. There’s the slow, plodding cold-calling-one-person-at-a-t...

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