getting tough
Sometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar...
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we have heart, too
This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….
show & tell part 2
Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.
show & tell
There are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working...
power play
Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I...
dual personalities
After spending umpteen years working solely as an ad writer, I find myself in an evolving market where it’s not as easy to define oneself...
flights of inspiration
Coming back from Phoenix this week, I had the pleasure (read: luck) of meeting an actual published author, Judith Avila. She happened to...
somewhere, lady bird is applauding
It was only a matter of time I suppose, for seemingly spontaneous crowdsourcing to begin doing something with more of a social conscious....
the difference between marketing in US and other markets
There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down...
The difference between building traffic, and building trust.
These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome....
losing my freedom. finding myself.
yesterday was my first day back to FT work. it feels odd — but also great — to be getting back into a regular routine and regular...
kiss my unemployed ass
I should know better than to watch the Rachel Maddow show. (Actually, I love her, and her show. She is one of the brightest — and most...
putting myself back out there
My life is about to no longer be my own. It’s nothing morose or overly dramatic, but really about the fact that next week I go back to...
technology is an energy suck
And by suck, I mean both in actual kilowatts, and in time. I know, technology is supposed to help you save time. It’s also supposed to...
early morning buzz
6:10am. Yet another morning where I’m awake way too early. Only this time it wasn’t biological. Well, for me. Of course, at this point,...
when the brain goes drip, drip, drip
Most nights, it’s tough to get my brain to shut off. I think I’m missing a pause button. It usually just keeps jumping from topic to...
the light of day
My body is obviously trying to tell me something. That’s the only reason I can see that I keep waking up between 5:05 and 5:20 a.m....
when patience and perseverance pay off
Or: Today’s post is brought to you by the letter “P.” For the last 12 months or so, I’ve been cultivating a relationship with a small...
we interrupt our normally scheduled program….
OK, so it’s election day in parts of the country. And, even though this blog is intended to talk about my life in and around advertising,...
when mixing potentially gets messy
One of the “joys” of breaking into a new market is getting your name out there. There’s the slow, plodding cold-calling-one-person-at-a-t...
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