social awareness? or social suicide?

Name just about any large company these days, and chances are you’ll be able to find them on Facebook. Or tweeting their chubby lil fingers off. Sure, this prevailing trend to add social media to your marketing plan has been building for some time. But, is it really doing any good? Or is it really doing more potential harm? I, personally, don’t connect with too many companies/brands on Facebook. There are a few like Peet’s Coffee and Moonstone Cellars that I “friended” but do