colorful language
“Almost all words do have color, and nothing is more pleasant than to utter a pink word and see someone’s eyes light up and know it is a pink word for him or her, too.” (Gladys Taber) Back in my post grads day at the Ad School in Atlanta, I had a copywriting mentor (the actual head of the writing department at the school) who did a lot to challenge my writing style. My first few quarters there were all about settling in and embracing the process. But, as she reminded me on a