shadowy subjects

It was just last week that a certain rodent allegedly popped its head up to predict the weather. According to the “experts” they’re predicting 6 more weeks of winter weather. Mostly, it’s because I believe my future is facing the sun, leaving my shadow — and this supposed bleak next few weeks — behind me. I’m feeling good about the steps I’m taking even if at times it feels as if I’m just walking in place. I know that any movement is better than no movement. More important, y

the devil is in the details….or is it?

Part of the challenge of being a creative writer is the overwhelming urge to share, and share everything. But sometimes you gotta show some restraint. It’s about the tease. Or just letting the brain complete the picture. Here are a couple of new teaser ads that do just that. We don’t spell out the whole story. We let the viewer draw their own conclusion. These are part of a campaign to help promote a new kid-friendly ER at one of our client hospitals. In addition to TV, these

power play

Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh) #copywriterABQ #creativewriter #adwriting #jerrywrites #creativeinspiration #copywriteralbuquerque #RileyonMarketing #JerryMatthewsCopywriter #humorinadvertising #jerrymatthews #advertisingwriter #copywriting #branding #advertising

the difference between marketing in US and other markets

There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down Under….. The sly innuendos. The fact that we’re watching “nude” M&M candies interact, including mixed company. (You never know what to expect when you mix crispy, peanut and plain. Whoa!) But no matter how great the animation, as a writer, it gets very distracting to see typos. Or maybe I just need to “confont” my own demons…..stripping away at m

we interrupt our normally scheduled program….

OK, so it’s election day in parts of the country. And, even though this blog is intended to talk about my life in and around advertising, I cannot help but chime in on some of the goings on. There is a slight connection to advertising, now that I think about it. Especially after reading how one of the GOP contenders in my former home state has spent $71 MILLION!!!!!! of her own money to run TV ads for the primary. I’ll say it. It makes me sick! Especially when I read things l

when mixing potentially gets messy

One of the “joys” of breaking into a new market is getting your name out there. There’s the slow, plodding cold-calling-one-person-at-a-time route. Or there’s tapping into big(ger) gatherings of like-minded professionals where the potential to mingle has greater mass appeal. I’ve been attending the Ad Fed luncheons now for a few months, and have been lucky to meet some very nice people who have not been bothered by my constant nudging for introductions. These affairs are alwa

the “duh!” heard all over the ad world

According to another article from BusinessWeek online…. A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others. Can you guess what it is? (Wait for it…..wait for it….) Da-daaa-dummmmm! Survey says! CREATIVITY!!!!??!?! But I suppose there is a unique process for those in the biz world who play in different sandboxes. (Although I read a very interesting take on the current state of the ad world a couple of days ago tha

signs, signs, everywhere a sign

It’s almost election time here in the ABQ. And we all know what that means…. They’re all over town, on practically every corner where they’re allowed. And it makes me wonder…..do these colorful rectangles of cardboard really work? I know it’s an inexpensive way to get your name seen by the masses. But does it really say anything? I mean, I’ve seen at least 8 or 9 different names of people running for sheriff. But just because I see their name on a sign, does that mean I shoul

of praise and copiers

“The average company takes better care of its copiers than it does its talent.” So says an article for BusinessWeek. Or was that more “I have to do it. Otherwise, someone else will, and I’ll find myself in the ranks of the unemployed.” So I stayed chained to my desk. There was one stretch at one company where I ate 9 straight meals at my desk. Sure, I got to go home and sleep (a little), shower, change clothes, only to be back with my shoulder to the grindstone. But as my lo

social awareness? or social suicide?

Name just about any large company these days, and chances are you’ll be able to find them on Facebook. Or tweeting their chubby lil fingers off. Sure, this prevailing trend to add social media to your marketing plan has been building for some time. But, is it really doing any good? Or is it really doing more potential harm? I, personally, don’t connect with too many companies/brands on Facebook. There are a few like Peet’s Coffee and Moonstone Cellars that I “friended” but do

a’far

Things are starting to heat up here in the High Desert. And with this warm up — and dryer conditions — comes greater risk of wildfires. Having moved from SoCal where fires have done significant damage, I tend to notice when the sign at the Petroglyph National Monument says “severe fire warning” in bright red. I remember when this campaign broke almost 2 years ago. I was working for the agency who produced ’em. While clever in execution, I never “got” the line. And apparently

i believe i can fly…

At this week’s NM Ad Federation monthly luncheon, the group brought in a couple of CDs from KC to dish about the “Creative Departments Dirty Little Secrets.” One of the “secrets” they discussed was time lines. Their take is that every project, no matter the size or complexity, needs 2 weeks. Of course, this 14-day period is for concepting only, and not necessarily to deliver a production-ready ad. The thought of a deadline can sometimes stop me dead in my tracks. I think part

to resume the résumé

I’ve always been a big proponent of “letting my work do the talking.” It’s not the easiest thing for me to brag about the who/what/how/where of the last big chunk of my professional life. That’s when I feel it’s best to send people to my portfolio site and let them see what I’ve done rather than tell them. With this thought in mind, I’ve spent the past week or so revamping my site (whether that motivation came from boredom or a real need is TBD….but I’m pleased with how it lo

reading for inspiration…

For the past few months, I’ve been enjoying blog posts over at pleasefeedtheanimals.com. If you’re not familiar with it, it’s a great resource for anyone who has recently found themselves….displaced on the employment train. The “owner” of the site, Erik Proulx, has even made a movie about it, LEMONADE. Anyhoo, there is a series of entries inspired by the book, Linchpin, by Seth Godin. This series is just a few of the  wealth of great ideas constantly being generated by the co

i guess advertising really does suck

As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a state electric company. One of the messages we wanted to get out was about “energy vampires” (aka phantom energy). We even did a radio spot, with accompanying print ad and billboard, that helped get the word out about all they wasted energy people are paying for just by leaving things plugged in when not in use. It’s only once these started hi

seeing the fruits of my labor

We recently relocated from Surf City USA to the Land of Enchantment. This move was for a few reasons, mainly lowering our cost-of-living and the potential of full-time employment. Here’s the main “brand” TV spot I contributed to back in the summer. It’s great to begin the process of settling into a new area, and to be surrounded by such amazing beauty. The fact that I get to continue working with such a talented team — and seeing the results all across town — is just icing on

barking up the, uh, wrong….tree?

I have two adorable, intelligent, feisty little girls who I’m lucky to share my life with. Not only do they provide unconditional love, they are also a great source of laughter. And blog topics. Our neighborhood has a fair number of new “critters” that have moved in. I’m sure it’s a combination of food supply, and having their previous residence submerged as a result of the new inlet to the wetlands. We’ve seen possums, shunks, coyotes, rats, and squirrels (to quote Carrie fr

I’m happiest just being a fish

Sure, I’ve had the pleasure of working on not just national, but international brands. I’ve had work recognized not just for creative excellence, but also for effective communication and measurable results. But nothing has sent me giggling like a school girl than seeing outdoor boards I worked on this summer lining the streets and highways of Albuquerque. And the back-to-back print ads that appear in the “Best of” issue of Albuquerque magazine. I only wish I had seen one of t

Loyalty vs Survival

In today’s job market, which is stronger? The need to remain loyal? Or the instinctual desire just to survive? Based on recent polling numbers, I’d say the pendulum is swinging toward survival when only 45% of those currently employed can express any type of job satisfaction. And seriously, when the second best reason those polled state as a “good thing” about their current position is the commute, there’s something very wrong. When I explore my feelings on this subject, it’s

redundancy

I love the English languange. And in this particular case, I’m talking about the Queen’s English. Recently, during a lull in freelance projects (Why is it that projects all come in at once, and then, like the ocean’s waves, all go out to sea at the same time?) I sat down and watched the movie, Kinky Boots. It’s the story of an old world shoe factory that has to come to terms with a changing marketplace. And like so many companies, trying to create a niche wherever they can fi