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power play

Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh) #copywriterABQ #creativewriter #adwriting #jerrywrites #creativeinspiration #copywriteralbuquerque #RileyonMarketing #JerryMatthewsCopywriter #humorinadvertising #jerrymatthews #advertisingwriter #copywriting #branding #advertising

i guess advertising really does suck

As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a state electric company. One of the messages we wanted to get out was about “energy vampires” (aka phantom energy). We even did a radio spot, with accompanying print ad and billboard, that helped get the word out about all they wasted energy people are paying for just by leaving things plugged in when not in use. It’s only once these started hi

seeing the fruits of my labor

We recently relocated from Surf City USA to the Land of Enchantment. This move was for a few reasons, mainly lowering our cost-of-living and the potential of full-time employment. Here’s the main “brand” TV spot I contributed to back in the summer. It’s great to begin the process of settling into a new area, and to be surrounded by such amazing beauty. The fact that I get to continue working with such a talented team — and seeing the results all across town — is just icing on

Good enough?

There’s an article in a recent issue of Wired where the author lists a whole bunch of “technology” that, despite being inferior in build and results than more expensive competitors, is having a huge impact on the way business and industry are bringing their products to market. From video cameras to the MP3, today’s consumers are content to purchase products and services that are “good enough” for now, and almost adapting a disposable mindset. So what happened? Well, in short,

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